Vector Designer Clothing is a UK-based designer clothing retailer. Vector, founded in January 2020, with a vision to provide authentic designer menswear at affordable prices, with the aim of supplying luxury menswear to consumers below RRP. They accomplished this by simply maintaining an online presence, eliminating the need of a physical brick-and-mortar store, allowing them to keep prices low and save customers money.
Prior to partnering alongside Daily Media, the brand had trouble scaling their Meta paid advertising efforts. We analysed data from past campaigns and quickly separated acquisition and retention funnels. We then launched a broad reach campaign that gave us the chance to test audiences, creatives and copy in order to identify lucrative market segments for the brands Vector stocks. During this aggressive split-testing phase, we were able to significantly increase first purchase profitability.
Vector Designer Clothing is a UK-based designer clothing retailer. Vector, founded in January 2020, with a vision to provide authentic designer menswear at affordable prices, with the aim of supplying luxury menswear to consumers below RRP. They accomplished this by simply maintaining an online presence, eliminating the need of a physical brick-and-mortar store, allowing them to keep prices low and save customers money.
Prior to partnering alongside Daily Media, the brand had trouble scaling their Meta paid advertising efforts. We analysed data from past campaigns and quickly separated acquisition and retention funnels. We then launched a broad reach campaign that gave us the chance to test audiences, creatives and copy in order to identify lucrative market segments for the brands Vector stocks. During this aggressive split-testing phase, we were able to significantly increase first purchase profitability.