Our initial move with Crep Movement was to launch our Meta campaign, designed to generate a steady flow of qualified traffic. Since launching them, we have helped increase total orders by more than 135%. This allowed us to collaborate directly with Jamie at Crep Movement and gradually increase the ad spend to reliably scale revenue month after month. Meta is an excellent platform for getting started with paid advertising as it serves as a primary driver for new visitors. We divide our strategy into three pillars for success: a cold audience campaign that brings in a steady flow of new traffic, a middle of funnel campaign that retargets the data collected to increase returning customer rates, and finally a bottom of funnel campaign that retargets hot data such as a purchase, checkout initiated, or add to cart. This three-pillar strategy allows us to guide customers through the sales funnel while concentrating on repeat customers rather than one-off purchases.